Four women with tattoos smiling and shaking hands in a gym or fitness center.
Logo of Women Who Want Muscle with a circular design, featuring a barbell and sound wave graphics.

LEARN TO LIFT FOR LIFE™

Women Who Want Muscle™

An app-based, online coaching community for women 40+ who want to learn how to build muscle so they can live well. Through coaching, strength training, and conversation, this is a place to train progressively, understand the science behind what you're doing, and confidently make decisions about your strength and health.

The next intake is January 2027.

Join the waiting list below.

Person typing on a silver laptop placed on a weathered outdoor wooden table, with a spiral notebook and pen beside it.
Row of black dumbbells in a gym.

YOUR HEALTH DESERVES MORE THAN A SOUND BITE

Get beyond the confusion, endless Insta-saving & scrolling for answers…

Rows of dumbbells in a gym with a woman in workout clothes using equipment in the background.

More information about women's health, menopause, and strength training is available than ever before. More information doesn't always bring more clarity.

Inside Women Who Want Muscle, you'll find evidence-based education written and curated by a physician and strength coach who has already done the work of sorting through the noise.

Come here if you want to understand why and how to lift for life.

A woman with short brown hair and hoop earrings smiling outdoors near a body of water and trees.

Tina McInnes | Strength Coach for Women

EVIDENCE OVER NOISE. EDUCATION OVER TRENDS. STRENGTH FOR LIFE.

For women who want to understand why and how to lift.

Women Who Want Muscle™ is built for the curious woman.

The woman who asks why. The woman who wants to understand what she's doing. The woman who values expertise, evidence, and thoughtful coaching.

The woman who's willing to invest some time—not only in lifting, but in learning how to lift well.

"I had my first DEXA scan yesterday, and my Appendicular Lean Mass Index (ALMI) was in the 91st percentile for my age group. The doctor high-fived me and said I need to thank my strength coach. I agree!” ~Beverly, age 65

Is Women Who Want Muscle™ for You?

Yes, if you are ready to…

Make time and space for regular training.

Slow down and learn how to lift.

Learn through programs, videos and lessons.

Learn the app and track your training.

Ask questions and work with your coach.

Examine your habits and make changes.

Build strength and independence for life.

No, if you’re looking for …

Workouts squeezed into leftover time.

The fastest way to get a workout done.

Just press play and follow along.

A workout with no learning required.

Someone to direct every session.

A solution that requires no adjustment.

A quick fix or a one-off program.

I have never felt this strong in my life. Thank you, Tina, for everything that you do. I feel like Wonder Woman!” 

~Alessandra

Woman with curly hair and glasses taking a selfie at the beach during sunset.
Woman in gym performing a bench workout, holding dumbbells, with dark indoor lighting and gym equipment visible in the background.
A woman cross-country skiing on a snowy trail in a mountainous, forested landscape with snow-covered peaks in the background. She is wearing a yellow jacket, black leggings, gloves, a headband, sunglasses, and carries a red backpack.

A RELIABLE PLAN THAT EXCEEDS THE RESULTS OF OTHER PROGRAMS

Women who follow this approach consistently experience:

âś“ Increased confidence and a clear understanding of how to train effectively

âś“ Reduced aches and pains

âś“ Greater strength in everyday activities and favourite sports

âś“ Increases in muscle mass, confirmed by DEXA scans

âś“ Enhanced posture, mobility, mood, and sleep quality

âś“ A healthier and more sustainable relationship with exercise, nutrition, and their bodies

Welcome to Women Who Want Muscle

Open the app to train. Stay to learn. Ask questions. Join conversations. Come to coaching. Build the knowledge and confidence that make strength training something you can continue for life.

Multiple electronic devices displaying the Women Who Want Muscle website, including a desktop monitor, laptop, tablet, and smartphone, all showing various pages and content related to fitness and community resources.

Here’s what you’ll find inside:

Illustration of a dumbbell with multiple weight plates on each side inside a blue circle background.

TRAINING PROGRAMS

Scalable to all levels, focusing on the foundations of lifting.

A line drawing of two hands clasped together, symbolizing support or unity, within a light blue circular background.

COACHING

Guidance and feedback as you move through the program.

Outline illustration of a stack of five books on a blue circular background.

LEARNING RESOURCES

Resources to help you understand strength training, and navigate menopause.

Icon of three people with lines radiating from the middle person's head, symbolizing inspiration or leadership, on a blue circular background.

COMMUNITY + EVENTS

Connection with health-conscious, indepedent women like you  

This is not “Another Training App”

Your membership includes access to an expanding library of evidence-based articles, resources, and practical education about strength training, muscle, recovery, programming, and women's health.

The information has been selected and written with the same question in mind: What does a woman actually need to know to make good decisions about her training and health?

I love this app! Because it is private, I feel safer here than I do on social media platforms such as Facebook - makes it feel more like a community to me. In addition to that, it is so easy to access all of the information. It is a priceless tool!"   

~ Anonymous member

Take a tour of what’s inside the app by pressing PLAY.

It was exactly what I needed to START my lifting journey!

“I love, love, love this program!!! I love that I do it at home, I love that it takes me 40 minutes. I love that I have all the equipment (and know what I need when I want to increase). I'm SO glad I have finally started and ticked this off my "to-do" list (for months... years?)."

~ Lisa S.

Impact that goes far beyond lifting…

Woman lifting barbell at gym.
Woman in teal workout outfit doing a squat exercise in a bright, empty gym with large windows.

TRAINING IS ABOUT AUTONOMY AND AGENCY

This is a bold, feminist act of empowerment.

âś“ Knowledge and skills so you can independently gain muscle for lifelong health and wellness and reclaim power and self-trust

âś“ Train in a way that honours your fitness level as you learn to tune into your own body

âś“ Get your questions answered with reliable, trustworthy, research-based strength training information

Join the priority waitlist for first access to the next intake.

“Tina has created something really special with this programme, so if you are ready to make some changes and prioritize your health in body and mind, consider joining. Never thought I’d be here, but I am so glad I decided to look out for myself and my health. Brilliant!"

~Clare

Frequently Asked Questions

Coaching Membership

Women's strength coach smiling and teaching another woman how to lift weights.

For women ready to commit to structured learning and strength training with feedback and guidance of an knowledgeable coach and a supportive community.

This program is setting you up for a lifetime of confident and independent weight training 

Starting lifting with this program has opened me up to other activities that I had been putting off (fearing injury) like running, soccer, and stand-up paddle boarding.

I’ve also noticed more focus and energy for work and family since starting lifting.  As you build it into your routine, it pays dividends beyond physical strength. "

~ Kristen W

A woman with short, blond hair and tattoos on her arms is standing in a kitchen, holding a glass of water with lemon and smiling. There's a plate with salad and fried chicken on the counter in front of her.
Close-up of a person's hands typing on a silver laptop keyboard on a rustic wooden table, with a notebook and pen in the background, outdoors

READY TO TAKE CHARGE OF YOUR HEALTH?

Join Women Who Want Muscle

A vibrant community and holistic program that will help you adopt resistance training as a lifelong habit. Transform the way you see yourself and redefine what it means to be strong.

Redefine what it means to be strong

Explore the blog and start now →

Group of women having a lively conversation at a restaurant or cafe, with one woman smiling and others listening.